For the longest time we asked customers for there e-mail. The assumption was that by having a form of contact we could improve metrics. Asking people to return, sending out personalized recommendations, or security reasons. But not in every case is asking for e-mails or even creating accounts necessary. We

Product managers are responsible for maximizing the value the product creates. We even generate product teams now and give them end-to-end ownership, including P&L. Taking ownership and feeling responsible for something is for me tightly connected. As such, I was always wondering about this specific point. During my